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About Us

Amar Shindook brings to you a vibrating fashion collection to help you create a unique style statement of your own. From Tribal to Dokra, you have a rare and a dazzling collection at your disposal. If you like to adorn yourself with bold color and don’t shy away from trying out new things, our collection is just for you. Explore our categories and find what suits your mood.

 The Visionaries 

Seema Ghose, The Founder of “AMAR SHINDOOK” has a rich exposure of lucrative 22 years long career in IT education sector to satisfy her Entrepreneurial Passion. She has been holding very powerful portfolio in Senior Management position of a renowned IT Education company. She believes in “You don’t build a business, you build people, then people build the business.” …. Zig Ziglar

Seema proudly hails from the family of Honourable Justice Sir Chander Madhab Ghose of Calcutta High Court, her great grandfather. Sir Chander Madhab Ghose’s life was a practical negation of the common saying that high moral worth and worldly success cannot go together. He was the Deputy Magistrate who later joined the Bar and became the Chief Justice of Calcutta High Court. He was offered the distinction of Knighthood. In his own modest way, he was a Social Reformer.

Seema’s grand father Barrister Bimal Chandra Ghose (bar-at-law), was also a leading practitioner of Calcutta High Court. He was much loved for his affable manners, kind heartened noble character. He had been the President of Indian Football Association for two years. He was also the President of various Schools and Colleges in Calcutta. Seema’s father Kamal Kumar Ghose was a person of illuminating personality with the broadest heart and an inspiring man who always stood beside his daughter wishing her all success to move on steadily in her life. He was a very popular, upright social activist who truly believed in Honesty, Hard work and Success. Seema perfectly carries that legacy. Academically she is an MBA in Marketing and holds the Certification of Hi- Impact Leadership from Qualified Learning Systems USA. She is throughout dynamic and dedicated Sales and Marketing Professional with rich exposure of Business Development, Franchise Operations, Revenue Generation, Relationship Management, Budget Planning, Personnel Management and last but not least HR Management. She has an eminent more than 16 years of experience with ICA Edu Skills Pvt. Ltd. with Vertical Career Growth i.e. from CSO; Chief Sales Officer to Sr. Vice President. Presently she is working as a Management Consultant, looks after total HR and Sales Management.

Seema is a Pioneering skilled woman and exiting her rewarding career only to move forward with her long time vision, she is now-on track with her own brand “AMAR SHINDOOK” of Original Handcrafted Jewellery with varied other genuine products through Online Retail to reach out to the people in India and Overseas. She is Omnipotent and is the Archetypal Multi- Tasker. She will never stop until and unless she completes whatever she has set her heart upon to perfection. She is associated with different NGOs and wants to showcase the hand made jewellery from Underprivileged and Tribal woman as she strongly believes in promoting women’s sense of self-worth, the ability to determine own choices and the right to influence social change for others seeking Women Empowerment. She is well connected with Artists Group of Contemporary Hand Crafted Jewellery. She believes in “Art washes away from the soul the dust of everyday life.” …Pablo Picasso Seema has fresh & innovative ideas which are cool, trendy in style & fashionable and has started her journey with an Exquisite Brand of her own, ably titled – “AMAR SHINDOOK “. She has stepped into this new challenging venture with high hopes and aspirations that she would soon be able to showcase her multifaceted talent in the Fashion World to win your hearts with all your likings, good wishes and blessings.

The Pillers of Strength

The pillers of Strength - Kalohas Ghose 

KALOHAS GHOSE , Seema’s elder brother who was a well-known photo & videographer, editor and a wonderful person by heart had also been a guiding factor in Seema’s life to drive into this new world of passion & innovation sharing his valuable ideas, expertise and advices at all times.

“AMAR SHINDOOK” was actually their Dream Project but Alas! Kalohas left this Earthly World very soon suddenly creating a vaccum.

Founder’s Note “Stay well brother wherever you are now!” I am here to shape up “Our Dream” in Reality! “AMAR SHINDOOK” would be one of the most reputed “One Roof Online Hand Crafted Jewellery Retail”, nourishes across the world.